When Auburn University called for Wannabe Films to produce their spot again in 2005, we missed the call because we were trying to figure out how to set the Fruity-Oaty Bar jingle from the movie Serenity as our ringtone.  Luckily, Auburn left a message.

They wanted a high-concept spot that communicated the sense of family conveyed by using the War Eagle battle cry as a greeting.  We worked with them on the concept and script and the results are above.

Shot and edited in DVCPro HD.