Auburn University

Creed

"I believe this is a practical world."

So begins the Auburn Creed, an affirmation of
what every Auburn man and woman should be.
It also is the backbone of a multi-year campaign
by Wannabe Films.

See how Wannabe Films turned a 60-year-old statement of beliefs into an ad campaign. Click on the images to view.

2003 - A cross-section of the Auburn Family

For the original Auburn Creed campaign, we knew we were reaching out to their "base": the Auburn family of students, alumni, faculty and fans. To do so, we created three spots that reflected that very audience. The spots featured 20 setups at 11 locations on campus - all shot in two days. Plus, it was totally ripped off by the Mormons a year later!

2004 - A campaign of Olympic Proportions

In 2004, Auburn was coming off a record-setting performance by its student-athletes in the summer games in Athens. Our second Creed campaign reflected this success by featuring Auburn's olympians in a fast-paced, action-packed campaign of spots shot from every conceivable angle in the school's stunning aquatic center.