Auburn University

War Eagle Moments

"War Eagle" might seem like a strange greeting
to be shared between complete strangers, but
not to the Auburn Family. These spots, all based
on true stories, demonstrate how much those two words can mean.

Three chance meetings in unlikely places. One family. Click on the pics below to watch the spots.

Two Words

You're in a foreign airport, running late, only to have circumstance make you even later. That's a good time to know you're with family. This first spot in the WEM campaign set the tone in terms of creating a narrative arc for the spots. Goals, obstacles, emotional resolution - that's story.

Old Faithful

An online campaign for Auburn alums to submit their own War Eagle moments yielded this true story. Once again, a chance meeting brightens a miserable day. One of the most logistically challenging shoots we've ever done yielded some stunning images.

Alaska

One of our favorite spots, principal photography for this was shot on Lake Guntersville in Alabama. Director Wayne Franklin and DP David Adams then travelled to Alaska to shoot background plates. Note the digital multi-plane effect that brings the postcard to life.